Branding is one of those areas of marketing that a lot of business owners and other people overlook or undervalue. The reality is that branding does matter. Customers judge businesses based on how they portray themselves online and offline. To discuss this and more, we’re joined by Teresa Mandala from Bella Designs Studio. We discuss what branding is, why it’s important, and how it’s more than just a logo. Learn how if you don’t drive the messaging, customers will take the lead and define you instead.