When I started my marketing career in the corporate world, the shift in branding grew out the company by 50% after being in business for over 20 years. 

That’s a big jump for being so far into a company. 

The company steadily grew for years and then plateaued because the world had changed and their marketing didn’t change with it. 

This is what happens if you don’t keep up with the trends of what your audience is going to respond to. One heavy shift that has been made in consumers is the desire for trust. We’ve had our many years of pushy salespeople that inspired “No Soliciting” signs on front doors and the practice of never answering a number we don’t know to avoid sales conversations. Now we want authenticity and to gain that, we must have a strong brand. 

I see Facebook ads telling people you can skip this step and that you don’t need to do all the things it takes to build a brand and I just shake my head. They are right, but at what cost? At the cost of never building something that brings YOU business. At the cost of having to chase every single lead that comes into your business. 

Branding is a long term game, but trust me when I say patience is worth it. In this episode, I break down: 

• Why branding is important 
• What branding has to do with trust 
• The 3 things you have to get your audience to believe 
• The 3 things you must stay consistent in to gain this trust 
• The two approaches to getting leads 
• What branding really is
• Your action steps to get started on building your brand

If you want consistent leads coming into your online wellness practice, this episode is for you. 

Find podcast transcript and resources here.  http://yourwellnessmarketer.com/episode36 

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