If you are not creating content right now then you are sabotaging one of the greatest opportunities for you to expand your reach by engaging with your audience in a way that converts them from potential consumers to lifelong ambassadors for your brand, business, products or services. Whether you are creating videos on Tik Tok or producing podcasts on YouTube or Spotify, you need to be creating content. Why? Because content creation is one of the best ways to build a brand in 2023. In this video, I talk about how to build a brand with content creation by understanding what branding actually is and what it isn't. Branding has more to do with your audience than yourself and if you start off creating content with that same approach, you'll be more successful sooner and for longer!