HHow do we determine target audience preference on our AR filters? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Capture Rate"!

Definition:Capture Rate % measures user engagement with your AR filter based on total amount of impressions and "captures", a.k.a. taking photo or vidoe with your AR filter

To see the carousel version, visit my Linkedin Post (link in the description below)!

Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-capture-rate-activity-6882233336136302592-s8Iu

#digitalmarketing #metrics #marketing #jargonbuster #facebook #instagram #snapchat #augmentedreality #ARfilters #ARfilter #metricsmadesimple #ARmarketing #organicmarketing #marketingmadesimple #digitalmarketinglife #brand #reach #content