How do we determine customers that added items to the shopping cart but did not make a purchase? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Cart Abandonment Rate"!

Definition: Cart Abandonment Rate measures the % of customers that add items to the cart but leave the website before making a purchase!

To see the carousel version, visit my Linkedin Post (link in the description below)!

Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-cart-abandonment-rate-activity-6883777473180426240-WMM_

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