The Marketing Guy

What is Click-through rate?


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How can I assess the amount of clicks to my website after my targeted users have seen my ad? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Clickthrough rate"!


Definition:
Clickthrough rate is the % of people who actually click on your ad after seeing it

To see the carousel version, visit my Linkedin Post (link in the description below)!
Linkedin Post: https://www.linkedin.com/feed/update/urn:li:activity:6841294026457669633/

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The Marketing GuyBy Yee Xuen Hong