Click To Conversion (CTC)

What is click to conversion? Click to conversion is the number of people that click on your link vs the number of people that took the action you intended.

For example, in continuation of our previous email sent. Let’s say out of 1000 people that clicked, 120 people made a purchase. This is how you would do the math. 120/1000 = 0.12. that means that your click to conversion rate is 0.12*100 = 12.0%.