<p>Industry pros Dave Colford with Arizent; Paul Gerbino with Triumvirate Content Consultants; and Jeff Litvack with Adweek/Brandweek, discuss the importance of Content Licensing, why today's publishers should be aware of it and how they might find a new avenue to monetize their content.</p>

Industry pros Dave Colford with Arizent; Paul Gerbino with Triumvirate Content Consultants; and Jeff Litvack with Adweek/Brandweek, discuss the importance of Content Licensing, why today's publishers should be aware of it and how they might find a new avenue to monetize their content.

WHAT IS CONTENT LICENSING AND WHY SHOULD PUBLISHERS BE AWARE OF IT?

BPA Worldwide, the global provider of assurance, brings you BPA UNIVERSITY podcasts, a collection of interviews and Q&amp;As with media industry experts on a variety of topics that are important to you. Check them out and let us know what you think.

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BPA Worldwide, the global provider of assurance, brings you BPA UNIVERSITY podcasts, a collection of interviews and Q&As with media industry experts on a variety of topics that are important to you. Check them out and let us know what you think.

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WHAT IS CONTENT LICENSING AND WHY SHOULD PUBLISHERS BE AWARE OF IT?

WHAT IS CONTENT LICENSING AND WHY SHOULD PUBLISHERS BE AWARE OF IT?