Marketing comes in many shapes and sizes with one of the most efficient types being content marketing. This particular kind works so well because it isn’t overt – it’s much more complex and goes far beyond traditional marketing or an advertisement directly showing you a product or service and, what’s more – asking you to buy it. In other words, it’s the difference-maker between content people actually look for and want to consume and content they’d rather give a wide berth. But what is content m