Content and Content marketing

What is content? What is content marketing? Content and content marketing can be described as the art of communicating with your prospect, customers, existing audience, target audience by creating something your audience and customers can both enjoy and learn from.

Content can take the shape of video, blog post, an ad copy to engage with customers, or a social media post. You have to adapt your content to the format of the platform you are posting your content on.

For example, you wouldn't post a blog post on YouTube, even though you can post a video on your blog. You wouldn’t put a 2500 word blog post on twitter although that is possible on Facebook.