What exactly is conversational marketing?

• People want to talk to people
• • Consumers have a question, 82% want an “immediate” response
  • facilitates a personal & instant connection between marketers and customers
  • This form of marketing is available across multiple channels
  • It allows brands to meet customers on their terms: on the devices, platforms and time schedules that suit the customer not the business

 

What are some ways your business can facilitate conversational marketing?

• Chatbots
• Personalized videos
• Personalized emails
• Virtual selling assistants
• Automation

 

The challenges conversational marketing bring to a service business

• All the platforms that need to be monitored
• How do you pritorize platforms and phone calls?
• Hiring the right people for this position
• Using automation in a smart intelligent way
• Technology