What is conversational marketing? Is it just slapping a chatbot on your website?

We’re so glad you asked.

On the debut episode of our new podcast Dialog, we start at the beginning. Host Chris Handy discusses the reality of business communication, and how some businesses have always been better at ongoing conversations with their customers — even before there were chatbots.

Discuss this episode here.

Chris Handy is the executive chairman of ClosedWon, a consultancy that helps enterprise B2B clients to close more deals with conversational marketing.