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What Is Cost Per Lead?
How can I assess the cost of obtaining potential prospects (leads) from my marketing campaign efforts? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Cost Per Lead"!
Definition:
Cost Per Lead is the cost we pay to obtain a potential customer (a.k.a. a lead)
To see the carousel version, visit my Linkedin Post (link in the description below)!
Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_cost-per-lead-activity-6837617093052129281-n1MM
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By Yee Xuen HongHow can I assess the cost of obtaining potential prospects (leads) from my marketing campaign efforts? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Cost Per Lead"!
Definition:
Cost Per Lead is the cost we pay to obtain a potential customer (a.k.a. a lead)
To see the carousel version, visit my Linkedin Post (link in the description below)!
Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_cost-per-lead-activity-6837617093052129281-n1MM