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What is Cost Per Thruplay?
How does social media platforms attribute completion of video views as we are running video ads? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Cost Per Thruplay"!
Definition: Cost Per Thruplay measures the cost of a person to view our video to completion (or >= 15 seconds of the video)
To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_cost-per-thruplay-activity-6844144268572004352-yez8/
#digitalmarketing #metrics #marketing #jargonbuster #metricsmadesimple #CostPerThruplay #CPT #videoviews #clicks #marketingmadesimple
#digitalmarketinglife #socialmedia
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By Yee Xuen HongHow does social media platforms attribute completion of video views as we are running video ads? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Cost Per Thruplay"!
Definition: Cost Per Thruplay measures the cost of a person to view our video to completion (or >= 15 seconds of the video)
To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_cost-per-thruplay-activity-6844144268572004352-yez8/
#digitalmarketing #metrics #marketing #jargonbuster #metricsmadesimple #CostPerThruplay #CPT #videoviews #clicks #marketingmadesimple
#digitalmarketinglife #socialmedia