How much does it cost for me to get my target audience to see my ad? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "CPM (Cost Per Thousand Impressions)"!

Definition: CPM (Cost Per Thousand Impressions) measures how much does it cost for your ad to be seen by your target audience (per thousands), a metric that tends to be used for brand awareness objective

To see the carousel version, visit my Linkedin Post (link in the description below)! 

Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-cost-per-impression-activity-6820201039409623040-1mwV#digitalmarketing