Recorded live at the 2026 ASU+GSV Summit in San Diego, this session featured Brian Johnsrud, Director of Education at Adobe; Will Ji, Head of Customer Success at HeyGen; Gabrielle Rosemond, Head of Industry, Education & Services at TikTok; and Dan Quine, Senior Director of AI and Engineering at Learning Commons.

As AI gained the ability to draft marketing copy, design graphics, generate video avatars, remix audio, and simulate entire creative workflows, this session examined a defining question: when creation becomes frictionless, what changes?

Speakers explored how AI is reshaping authorship and ownership, whether prompting is emerging as a new creative skill, and how direction, taste, and curation are becoming increasingly important core competencies. The conversation also examined what happens to mastery when output becomes abundant and how professional creators must evolve in a world of infinite generation.

By addressing the intersection of creativity, learning, and AI, this session highlighted how education and creative industries are redefining the skills that matter most when human imagination is augmented by increasingly powerful generative tools.