Marcus Collins is a marketer, cultural translator, professor, and an author. 

His first book, For the Culture: The power behind what we buy, what we do, and who we want to be is now available for purchase. I strongly recommend it! 

In this episode, Marcus and I discuss: 

The definition of “culture”; The difference between “fast” and “slow” culture; Is our culture good? Cultural Icons: Michael Jackson, Beyonce, et al; “Go Woke, Go Broke”--Is it true?; Multiculturalism; The University of Michigan; Business School; Songwriting; Fashion; Corporations espousing politics; Nike; The basic tenets of good advertising; Using social media to promote a brand…

And much more! 

Links to Marcus’ book and sites: 

Book: https://www.amazon.com/Culture-Power-Behind-What-Want/dp/1541700961/ref=sr_1_1?crid=2WRVMIWGOETHE&keywords=marcus+collins&qid=1701972318&sprefix=marcus+collins%2Caps%2C104&sr=8-1

Personal Site: 

https://marctothec.com/info

University of Michigan: 

https://michiganross.umich.edu/faculty-research/faculty/marcus-collins

LinkedIn: https://www.linkedin.com/in/marctothec/

Instagram: https://www.instagram.com/marctothec/?hl=en

X: @marctothec

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My links: 

Check out my Instagram page for shorts from this and prior episodes: @danielethanfinneran https://www.instagram.com/danielethanfinneran/

X: @DanielEFinneran

Website: finneranswake.com

Email me at [email protected]

My sister project, PNEUMA, on which I put out sleep stories, meditations, mindfulness content: Youtube @pneumabydanielfinneran  

Pneumameditations.com

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