Want to scale your SaaS business sustainably? You must understand your Customer Acquisition Cost (CAC) — one of the most important metrics for profitability and growth.

In this video, we’ll break down:

• What is CAC and why it matters for SaaS

• How to calculate CAC (formula + real examples)

• What costs to include in your CAC calculation

• Key CAC benchmarks for SaaS companies

• How CAC connects with LTV (Customer Lifetime Value)

• Strategies to reduce CAC and grow smarter

• The best tools to track and optimize your CAC

Whether you’re a SaaS founder, marketer, or product manager — this is your ultimate CAC playbook.

💡 Pro tip: Learn why a 3:1 LTV:CAC ratio is the gold standard — and what to do if you’re spending too much to acquire low-value customers.

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