The Digital Dominance Podcast

What is Customer Retention Rate (CRR)? | Product Management | Key Metrics


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Want to reduce churn and grow your revenue without spending more on acquisition? In this video, we break down Customer Retention Rate (CRR)—what it is, how to calculate it, why it matters, and how to boost retention in SaaS and E-commerce.


📊 Learn:

• What is CRR and why it’s critical for your business

• How to calculate CRR (with real SaaS & e-commerce examples)

• CRR benchmarks: What’s a “good” retention rate?

• Top reasons for low CRR (and how to fix them)

• Proven strategies to improve CRR in SaaS and e-commerce

• How CRR impacts LTV, upselling, and long-term growth


This is a must-watch for product marketers, growth teams, founders, and anyone serious about customer loyalty and sustainable business growth.


👉 Subscribe for more deep dives into product marketing, SaaS strategy, and growth frameworks.

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The Digital Dominance PodcastBy Anoop Suresh