Data Science Academy

What is customer segmentation


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What is customer segmentation? Customer segmentation is dividing and grouping your customers on the basis of demographics, lifestyle, income level, job titles, geography, psycho graphics, behaviors, gender, interests, age, marital status, family size, workplace, and many more factors. Customer segmentation is important because customers respond differently to different ads based on which group they fit into.
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Data Science AcademyBy EvidenceN

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