Watch the video: http://www.internetmarketingninjas.com/blog/sem-industry/domain-authority-da-toxic-links-dont-trust-the-numbers-jimandann/

Google stopped updating their Toolbar PageRank a few years ago, so the data the toolbar provides is useless.

A few companies crawling the web have stepped up in an effort to provide an alternative metric. While their effort is highly appreciated and we love the data they provide, none of the scores they calculate can be trusted because the machine just can't understand the quality and authenticity of the resource.

The CEO of Internet Marketing Ninjas Jim Boykin and the Brand and Community Manager Ann Smarty are talking about scores, links and quality in this episode of #JimAndAnn show