Digital advertising is the practice of delivering promotional content to users through various online and digital channels.

Digital advertising leverages mediums such as social media, email, search engines, mobile apps, affiliate programs, and websites to show advertisements and messages to audiences.

Traditional (non-digital) advertising widely followed the spray and pray approach. It reached out to the masses, but the ROI was largely undeterminable. Digital advertising, as we know it today, is heavily data-driven and can give you minute details of your campaigns and outcomes. The availability of user data and rich targeting capabilities makes digital advertising an important tool for businesses to connect with their audience. It is useful to remember that while the connected world offers many ways to reach and engage with customers, there is a distinction between ways that are free or ‘organic’ and paid or ‘inorganic’. Digital advertising is an ‘inorganic’ way to reach and engage with customers and prospects.

FOR MORE DETAILS, KINDLY CONTACT TO PODCAST MANAGER: Rajeev Anand