Display advertising

What is display advertising? Display advertising is where a marketer pays to display their message in a dedicated space usually above, below or next to the content on a publisher's page.

One of the most common types of display ads are banner ads. Display advertising is advertising on websites or apps or social media through banners or other ad formats made of text, images, flash, video, and audio. The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors.