Earned content/media
What is Earned content/media? Earned media is generally categorized as content that people write or create about you without you paying for it.
This might include another blogger blogging about you
- A review video or article for your product or services
- A major magazine writing about you or including you in their special list like forbes 40 under 40 list
- Being interviewed for a podcast
- Appearing on a news channel on T.V.
- People tweeting about you, etc.