eCommerce customer service is online support that assists shoppers throughout their purchase journey. Unlike in-person retail, it relies on digital channels like live chat, email, and social media to resolve issues and build relationships. Key practices include offering multichannel support, personalizing interactions, enabling self-service options, and using automation tools to ensure quick, helpful responses that foster loyalty and drive sales.

https://sam-solutions.com/blog/ecommerce-customer-service/