What is Marketing Engagement? Engagement in terms of marketing is when the audience interacts with a brand’s content. Interaction could be in the form of replying to an email the company sent.

In social media landscape, engagement could mean sharing social media content, liking and commenting on social media content, re-twitting content, clicking a link that leads to outside the social network, commenting on a blog, video, podcast, etc.

In general, Digital marketing engagement is the digital interaction between an audience and a brand or person.