Email open rate
What is Email open rate? Email open rate is how many people opened the email you sent to them. For example, if you send 5000 email, and 4000 people opened it. Your email open rate is 80%
Here is the math broken down.
Email sent. = 5000
Email opened = 4000
Email open rate = 4000/5000 = 0.8
Open rate percentage = 0.8*100 = 80%