The Marketing Guy

What is Email Opt-In Rate


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How do we determine quality content that can encourage users to subscribe to our newsletters? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Email Opt-In Rate"!

Definition: Email Opt-In Rate measures the number of customers opted in for our email newsletter after seeing our content

To see the carousel version, visit my Linkedin Post (link in the description below)!

Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-email-opt-in-rate-activity-6862280421942673408-leit

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The Marketing GuyBy Yee Xuen Hong