End action rate

What is End action rate? End action rate measures how effective your campaigns are at prompting your audience to complete a goal.

Examples could include

- Campaigns that result in a high number of leads or wins.

- Campaigns that generate positive events like social engagements or

contact requests.

- A reduction in negative events like bounces and exits.

When you think of end action as a conversion activity, then examples include

- sale

- a lead generated,

- a download,

- a video view,

- a form completion,

- A quiz taken

- And much more.