Hi guys. Robert Hirsch from Freedom Factory. And I want to talk to you about something really important and specifically what is freedom? And people talk about freedom all the time. It's our core value. It's in our company name. It's in our intro it's, or outro, it's our, it's our number one top of the list core value and freedom is one of those things that means different things to different people. So I wanted to define it at least as we see it for our fellow entrepreneurs. And so my short tried answer is freedom is being able to do what you want, with who you want, as often as you want. And that's only partially true.

But what freedom really is, is being able to make a choice every morning when you wake up, being able to be on point and on purpose, where purpose and passion really come together and understanding what that looks like. A lot of people think that freedom, they say, well, Robert, are you free? And I certainly defined myself as a free and sovereign man. They say, well, why are you doing Freedom Factory? Why did you do all these brokerages? Why are you doing the TV show on A&E and history? What's going on? And I think I define freedom differently than other people.

What I see freedom as is, what do I have to do. What do I want to do with the rest of my productive life? What can I not do? What am I going to attach my yoke to? And so many entrepreneurs, they would come to me for consulting and to sell their business and they'd say, I have no idea how to do it. For me, it came down to who's my tribe? Well, it's people like us. It's the entrepreneurs in the world, and what can I do for them? I can help them stick the landing and put resources and time and money in their pocket, and change not only their family and their own destiny, but I can allow them to build what it is that they find most important.

As entrepreneurs, we're the builders and what is it that we need to do? And that to me is freedom. It's not how do I free myself of everything and just float alone in the ether. It's how am I free to wake up and help my tribe every day? Now, if you have any questions on this or anything else, why don't you give us a call at Freedom Factory. And thank you so much for spending your valuable time with me. Please hit like and subscribe. I'm Robert Hirsch. We'll see you soon.

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