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In this episode we interview Anton Shulke, Head of Influencer Marketing at Duda.
Anton shares his unconventional and deeply strategic approach to influencer marketing, one rooted not in transactions, but in trust, relationships, and long-term brand equity.

What you'll learn in this episode:

• The key distinction between creator marketing and expert influencer marketing
• Why paying for attention is less effective than earning trust
• How to build genuine relationships with B2B industry leaders
• Ways to showcase brand authority without direct promotion
• Strategies to gain unpaid mentions in top-tier publications
• How to justify the ROI of influencer marketing to internal stakeholders
• The story behind Duda’s early adoption of Bing’s IndexNow protocol
• How Anton’s SEO Charity brings industry experts together for good