How can I assess the viewers’ content preference after my audience have seen my Snapchat stories? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Fall Off Rate"!

Definition: Fall Off Rate measures the difference in 1st and subsequent story views within Snapchat

To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-fall-off-rate-activity-6878285572780236800-vog-

#digitalmarketing #metrics #marketing #jargonbuster