In this conversation, Matt Symes and Chris Johnson explore the critical elements of effective strategy in business. They discuss the importance of understanding good versus bad strategy, the necessity of a strategic cadence, and how external market changes impact business decisions. The conversation emphasizes the need for small business owners to step back, analyze their operations, and create a thriving business that serves their lifestyle rather than enslaving them to their work. Through real-life examples, they illustrate how focused strategic planning can lead to significant improvements in business performance. Takeaways

• There's someone in your market succeeding today.
• Good strategy is about purposeful decisions.
• Strategy is often misunderstood and misapplied.
• A strategic cadence is essential for success.
• You need to connect strategy to market changes.
• Improvement rate is a key metric for control.
• Creating a thriving business is the goal of strategy.
• Small changes can lead to significant results.
• Strategic planning should be a regular practice.
• The right strategy can transform your business.