<p>Pam Sanderson, Director of Account Development at Infomedia, shares the basics of Google Analytics, including why it's useful and when to set it up.</p>

Pam Sanderson, Director of Account Development at Infomedia, shares the basics of Google Analytics, including why it's useful and when to set it up.

What is Google Analytics and How Do I Use It?

One Quick Question answers tech questions in a way anyone can understand. Host Carrie Rollwagen asks industry experts from Infomedia — web developers, web designers, copywriters and more — to answer a common website questions and demystify confusing tech jargon in each short episode.

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What is Google Analytics and How Do I Use It?

What is Google Analytics and How Do I Use It?