We're well into the 20th century, so why are so many marketers stuck in an outdated broadcast marketing mentality? Today we kick off a multi-part series where we'll look at the marketing plan of the future (well, the present, really), and why you need to shift your thinking from a broadcast focus, to a conversation focus. It's all about the "moment of truth" — that point in time when consumers make a choice about your product or service. Welcome to 2022!