Commercial UAV News has often talked about providing solutions for real-world problems, rather than having a solution in need of a problem. But how do companies put that solution first and what does that look like? We spoke with Naya Choi, Director of Product Marketing at Qii.AI, who specializes in end user experiences and end user interfaces, about why putting human-centric design at the center of product development is integral to avoiding the pitfalls that leads to creating a product nobody needs.