Jennifer Gefsky interviews Susan McPherson discussing Corporate Social Responsibility. Susan is a serial connector, cause marketer, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focusing on the intersection between brands and social good, providing storytelling, partnership creation and visibility to corporations, NGOs and social enterprises including Intel, Girl Rising, Plum Alley, IF Hummingbird Foundation, The Tiffany & Co. Foundation, Blackbaud and JCPenney.