Bob Moesta & Chris Spiek demonstrate how to use JTBD practically in your business by conducting a live interview with a BoS attendee.

Bob Moesta &amp; Chris Spiek demonstrate how to use JTBD practically in your business by conducting a live interview with a BoS attendee.

What Is Jobs To Be Done? (with Bob Moesta & Chris Spiek)

Business of Software is a place that brings together the brightest minds and greatest practitioners in software into one place.

World-Class software leaders such as Joel Spolsky, Gail Goodman, Seth Godin, DHH, Dharmesh Shah, &amp; Kathy Sierra come to teach everything except the code in how to scale great software companies that stay profitable in the long term. Expect the latest thinking and fresh perspectives from some of the world's leading software practitioners.

Stay up to date and hear about new talks, videos, podcasts and conference updates. http://businessofsoftware.org/updates

Business

Entrepreneurship

Business of Software is a place that brings together the brightest minds and greatest practitioners in software into one place. World-Class software leaders such as Joel Spolsky, Gail Goodman, Seth Godin, DHH, Dharmesh Shah, & Kathy Sierra come to teach everything except the code in how to scale great software companies that stay profitable in the long term. Expect the latest thinking and fresh perspectives from some of the world's leading software practitioners. Stay up to date and hear about new talks, videos, podcasts and conference updates. http://businessofsoftware.org/updates

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What Is Jobs To Be Done? (with Bob Moesta & Chris Spiek)

What Is Jobs To Be Done? (with Bob Moesta & Chris Spiek)