Why should you use Linkedin?

Linkedin is the foremost social media platform for professionals and businesses across the globe. It has a steadily growing user base of over 600 million people and rising.

Even still, people registered on still ask the question 'what is Linkedin for?'.

I've had a Linkedin account for quite some time. To be completely honest, I hadn't really utilised it properly until the tail end of 2017.

That's when I started paying closer attention to what was going on.

On closer inspection, I started to realise that I wasn't taking advantage of the best professional networking opportunity of the 21st century.

Since harnessing the power of the platform it has helped me achieve the following:

Expanded my network from around 300 people to +6000 and growing

Created single posts that have attracted +50,000 unique views

Connected to & collaborated with fellow professionals across my global network to create a Podcast series

Allowed us to build partnerships and our client base

Whilst reflecting on some of the things that have been achieved during the last few months. I realised that Linkedin has had a large part to play. Increasingly, I noticed that people are asking me to help them with their online presence.

This is something that has come to the fore with the Safeti Podcast and through interviewing guests in the recruitment sector.

With that in mind, I started scribbling this blog post. I immediately wanted to share with you some of the real insights from my experiences over the last few months.

There is some quite basic stuff that people aren't paying attention to on the platform. I thought it might be useful to break some of these elements down for you.

I've picked out what I feel has been most important when improving my online presence with Linkedin. Let's take a deep dive into the simple elements that can really boost your profile, I hope it helps!

What is Linkedin for?

LinkedIn has its own specific platform but it's built to be easy to use. If you haven't already, you need to start by creating a your personal LinkedIn account and profile.

Linkedin is very similar to other social media platforms. But, and it's a big BUT, networking on LinkedIn is much different.

 You generally won't find members posting cat videos or pictures of what they made for dinner.

There are exceptions to this rule but you have to remember - LinkedIn is a site for professionals, so everything is geared toward careers and business.

In the past, when people asked 'What is Linkedin for?', the most common answer would be 'recruitment'. That is not the case nowadays. Not only that, it is one of the best social platforms for organic content reach for 2020. 

 So with this in mind, everything you do on the platform should be with this consideration.

Keep it classy

As you build your profile and seek out connections, endorsements, and recommendations, you'll want to be remain professional at all times.

This does not mean that you can't voice your honest opinions. Just try to do it a non-confrontational way.

There's one caveat to all of this that I really need to mention. You need to be genuine.

You need to be into it. Whatever it is that you do.