In this episode, we talk about how a marketing message is actually a signal you are sending to your customers and perspective leads. 

We discuss how your messaging can be simplified and the hazards of failing to actively pay attention to this very important detail. 

Then we discuss the steps you can take this week to make sure your marketing isn't too confusing. And how you can share your results with the show. 

This one simple step can skyrocket your conversions and make it very easy for your customers to understand your offer and how you can help them solve their problems with your products and services.