What Is My Brain? by Zlatko Bijelic

Summary

Grace shares her journey from being a child prodigy in music to becoming a successful author and marketer. She started playing the piano at a young age and had a successful career as a concert pianist. However, she decided to leave music and pursue writing. She wrote eight novels and treated it as a business, releasing one book per year. Grace also used her marketing skills to promote her books, leveraging social media and targeted advertising. She emphasized the importance of human connection in both her artistic and marketing endeavors. Grace discusses the importance of building a community around your work and the impact it has on success. She shares her experience leveraging online platforms like Tumblr and social media to build a community of readers and fans. Grace emphasizes the difference between community and customers, highlighting the value of community members who may not be customers but still support and amplify your work. She also talks about the rise of independence in the workforce and the benefits of fractional work and personal branding. The common thread in her work is the importance of being yourself and embracing your authenticity.

Takeaways

• Grace had a unique childhood as a child prodigy in music, starting piano lessons at a young age and becoming a concert pianist.

• Building a community around your work is crucial for success

Chapters

00:00 From Child Prodigy to Author and Marketer

Stay in touch:

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Summary

Recently on my podcast, I chatted with Thomas Haynes about how cool word-of-mouth marketing is, why real relationships rock, and how writing can totally boost your business. I was all about how trust and genuine vibes mean more than just chasing followers or engagement tricks. Thomas got into how he’s built brands with smart writing and newsletters. I threw in my two cents on the magic of storytelling and the realness you get from writing that’s totally unfiltered. Both of us love writing to bits—it’s done wonders for our businesses, and we’re even thinking about writing books someday.

In part of our chat, we dove into why it’s key to just start things without overthinking. Confidence and believing in yourself beats waiting for others to clap for you. We also talked about doing your own thing, not just following the usual rules or blueprints. It's about making stuff for you and loving the process, not just eyeing the crowd. Plus, we’re both keen on meeting people who get us, in the real world.

Wrapping up, Thomas and I got into why Twitter is such a great spot for networking and how it stands out from other socials like Instagram and TikTok. It’s all about those real conversations and finding your tribe. We touched on the quality of writing on Twitter too. Ending on a high, we speculated about TikTok’s possible ban in the US and what’s next for Twitter as a go-to for connecting and sharing stuff.

Takeaways

• Word-of-mouth marketing and building authentic relationships are more powerful than follower counts and engagement hacks.

Sound Bites

"Word of mouth and building out that part of it... there's just this human touch that I feel like is unfathomable to anything else."

"Writing is the most powerful and important thing you can do right now in a business."

"Writing, in my opinion, has become this pillar. It surpassed everything else I knew."

"You can't make a mistake. Like nobody's looking at you right now."

"Just be happy with it. Like you don't need to sit here and oh, this person is better or this person is better. Like all that is complete noise that you don't need to worry about at the moment."

"The only way to get that self-belief is putting in the reps and putting stuff out there and trying and failing."

"There's no better app for networking than Twitter."

"Twitter is a written format and the written format works really, really well for people to bring people into an engagement perspective."

"Not everybody can write, you know. And I think there's more quality there than there is, you know, I mean I could post 16 pictures on Instagram today and I probably will get like three comments. But if I post, you know, 16 pieces of content over the week on Twitter, I guarantee you that there's going to be a much more thorough conversation with people."

Chapters

00:00 Introduction and Discussion on Recent Soccer Games

10:02 The Power of Writing in Business

26:36 Enjoying the Process and Providing Value

32:48 Taking Action and Trying New Things

44:24 The Power of Community

01:01:43 The Power of Networking on Twitter

01:15:06 The Potential Ban of TikTok

Summary

In this conversation, Adi Verma discusses his morning routine, the role of writing in his life, and his experience writing a book. He emphasizes the importance of finding one's own writing process and not trying to copy others. Adi also shares strategies for controlling chaos and uncertainty, as well as creating an optimal writing environment. In this conversation, Adi Verma shares his strategies for managing distractions and increasing productivity, including using a website blocker to limit access to distracting websites. He also discusses his process for capturing inspiration and ideas, such as using a daily note-taking practice and maintaining a swipe file. Adi explains the concept of Homework for Life, which involves noting down storyworthy moments on a daily basis. He also talks about the benefits of sending daily emails, including building a stronger connection with subscribers and improving his writing skills. Adi shares his plans for growing his email list and invites listeners to connect with him on his website.

Takeaways

Find your own writing routine and don't try to copy others.

Chapters

00:00 Introduction and Morning Routine

In this conversation, Hayden Cashion shares his journey in digital marketing and running an agency. He discusses the challenges and mistakes he faced, as well as the importance of choosing the right clients and setting clear expectations. Hayden also talks about his love for hip hop and how it influenced his music career. He explains his transition from music to marketing and his success on TikTok, including monetizing his channels through brand deals. Hayden's story highlights the importance of adapting to new platforms and finding creative ways to grow a business. In this conversation, Hayden Cashion discusses the economics of ads and content creation, the process of brand deals and pricing, measuring the impact of brand deals, building a personal brand, monetizing the personal brand, self-awareness and personal growth.

• Choose clients with clear success metrics to ensure effective marketing campaigns.

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00:00 Introduction and Background

00:36 Starting in Digital Marketing

02:10 Starting an Education Company

03:00 Working with Clients and ROI

04:33 Challenges and Mistakes in Running an Agency

07:33 Choosing Clients and Setting Expectations

09:24 Determining Ad Spend and ROAS

11:15 Struggles of Running an Agency

13:40 Clients that Didn't Work Out

15:19 Love for Hip Hop

18:12 Hip Hop Influences

21:10 Transition from Music to Marketing

23:45 TikTok Journey and Monetization

26:54 Creating Content on TikTok

28:59 Monetizing TikTok Channels

31:24 NFTs and VCon

32:11 Brand Deals and Revenue

33:04 Success of Modern Marketing

33:07 The Economics of Ads and Content Creation

34:27 The Process of Brand Deals and Pricing

36:57 Measuring the Impact of Brand Deals

38:35 Building a Personal Brand

41:26 Monetizing the Personal Brand

46:18 Self-Awareness and Personal Growth

52:26 Conclusion and Where to Find Hayden

In this conversation, Chenell Basilio discusses the growth of her newsletter and the strategies she has used to attract subscribers. She also talks about her coaching services and audits for newsletters. Chenell shares some coaching tips and highlights popular deep dives she has done. She discusses the different approaches to newsletters and the future of the medium. Chenell also mentions her use of AI in newsletter creation and her plans for the future. In this conversation, Zlatko Bijelic and Chanel Basilio discuss the potential of incorporating audio and video components into newsletters. They explore the engagement and effectiveness of audio versions, with examples of YouTubers finding success with this format. They also delve into success stories of individuals building businesses through newsletters and the power of email marketing. The conversation highlights the importance of email as a foundational tool for engaging with an audience. Personal updates on workspace setup and podcast production systems are shared, along with the benefits of location independence. Listeners are encouraged to connect with Chanel Basilio on her website and Twitter.

• Creating valuable content is key to growing a newsletter audience.

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00:00 Introduction and Catching Up

01:11 Growth of the Newsletter

03:08 Coaching and Audits

04:24 Coaching Tips

05:36 Popular Deep Dives

08:01 Different Approaches to Newsletters

09:23 Researching and Writing Deep Dives

10:38 Diversifying Revenue Streams

11:20 Life Updates

11:59 Starting Coaching

12:30 Future Plans

17:44 The Future of Newsletters

21:30 Using AI in Newsletter Creation

22:44 Finding Deep Dive Subjects

24:13 Challenges and Adjustments

26:49 Newsletter Growth

30:20 Future Plans

32:07 Connecting with Deep Dive Subjects

32:57 Exploring the Potential of Audio and Video Components

33:18 Engagement and Effectiveness of Audio Versions

34:23 Success Stories: Building a Business through Newsletters

35:09 The Power of Email Marketing

36:23 The Importance of Email as a Foundation

37:13 Personal Updates and Workspace Setup

38:05 Podcast Production and Systems

39:06 Home Setup and Location Independence

40:08 Where to Connect with Chanel Basilio

Justin shares his journey in the tech world, starting with the creation of a bike share system at UC Berkeley and eventually founding Jump Bikes, which was acquired by Uber. He discusses the challenges and successes he experienced along the way. Justin also talks about his transition to family life and his current venture, Ascend Labs, which focuses on helping early-stage companies with their go-to-market strategies. He emphasizes the importance of building a community and leveraging AI in scaling the business. In this conversation, Justin discusses his approach to building a custom GBT (Generative Pre-trained Transformer) for writing assistance. He emphasizes the importance of fine-tuning the GBT to meet specific needs and provides insights into the training process. Justin also shares his daily routine and the challenges of building his agency, studio, and community. He highlights the idea of capturing compelling, authentic content through a recording studio at conferences. The conversation concludes with a discussion on collaboration and building a lifestyle-driven business.

• Building a successful business requires solving a big problem with a simple solution.

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00:00 Introduction and Background

02:08 Starting Social Bicycles

08:39 Transition to Jump Bikes and Acquisition by Uber

19:35 Family Life and Starting Ascend Labs

26:33 Building a Community and Agency

34:54 Utilizing AI in the Business

40:39 Building a Custom GBT for Writing Assistance

42:18 Daily Routine and Team Size

44:48 Challenges of Building the Agency, Studio, and Community

47:11 Launching a Recording Studio at Shop Talk

49:40 Collaboration and Lifestyle-Driven Business

51:44 Invitation to Early Stage Companies

53:19 Closing Remarks

In this conversation, Zlatko Bijelic and Anthony Ridley discuss various topics related to work-life balance, communication in relationships, and running a business while raising children. They emphasize the importance of communication and taking accountability in personal and professional relationships. Anthony shares his journey of starting and running a retention marketing agency, highlighting the challenges and lessons he learned along the way. The conversation explores the disconnect between ads and organic marketing, highlighting the dangers of overreliance on ads and the importance of understanding marketing and unit economics. It delves into the struggles of unprofitable businesses and emphasizes the value of quality and trust in a brand. The challenges of scaling a business and the importance of transparency and honesty with clients are discussed. The conversation also touches on the decision to niche down or explore broadly, the benefits of writing and sharing online, and the process of capturing ideas and thoughts. It concludes with insights on finding your voice and incorporating business character. In this conversation, Anthony Ridley and Zlatko Bijelic discuss the power of remembering and how a single gem of information can push you through challenges. They also talk about the game-changing connection they made and the importance of building a local community. Making time for networking and in-person interactions is emphasized, as well as the value of taking risks and making connections. The conversation concludes with a discussion on authenticity and building your own unique brand.

• Effective communication is crucial in maintaining healthy relationships, both personal and professional.

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00:00 Introduction and Congratulating on Twins

03:11 Importance of Communication in Relationships

08:12 The Power of Taking Accountability

10:18 Work-Life Balance with Kids and Running a Business

20:47 Anthony's Journey to Running a Retention Marketing Agency

29:31 The Disconnect Between Ads and Organic Marketing

31:21 The Dangers of Overreliance on Ads

32:37 The Importance of Understanding Marketing and Unit Economics

33:18 The Struggles of Unprofitable Businesses

35:10 The Value of Quality and Trust in a Brand

36:18 The Challenges of Scaling a Business

37:14 The Importance of Transparency and Honesty with Clients

37:39 Qualifying Clients and Knowing Your Ideal Fit

38:44 The Learning Process of Running an Agency

40:19 The Decision to Niche Down or Explore Broadly

43:33 Streamlining Services and Focusing on Shopify

45:30 The Importance of Finding What Sparks You

47:01 The Nuances of Business Growth and Direction

48:08 The Benefits of Writing and Sharing Online

51:41 Acquiring Clients through Upwork

55:46 The Process of Capturing Ideas and Thoughts

56:15 Finding Your Voice and Incorporating Business Character

01:01:24 The Power of Remembering

01:01:54 The Game-Changing Connection

01:02:21 Building a Local Community

01:03:34 The Importance of Making Time

01:04:16 Creating In-Person Podcasts

01:05:06 Taking Risks and Making Connections

01:06:05 The Power of Asking

01:07:47 Authenticity and Building Your Own Thing

01:08:28 Where to Find Anthony Ridley

01:09:51 Closing Thoughts and Future Plans

Louis discusses his recent move to New York and his current projects, including his podcast, ghostwriting business, and data analytics consulting firm. He shares the evolution of his podcast and how it has helped him build relationships and gain insights in various industries. Louis also talks about the challenges and benefits of being involved in multiple projects and the use of AI in his businesses. He highlights the underutilized potential of image technology and the importance of defining tasks and setting clear goals. Finally, he shares his approach to travel and the flexibility it offers in his work. The conversation explores the themes of motivation, alignment, living in different places, the importance of freedom and energy, and creating systems and routines. In this conversation, Zlatko Bijelic and Louis discuss various topics including data analysis, ghostwriting, and the importance of community. They explore the challenges and benefits of working with data, the role of ghostwriting in content creation, and the value of finding like-minded communities. Louis shares insights from his experience in the data industry and provides information about his podcast and businesses.

• Louis has recently moved to New York and is excited about the new energy and opportunities it offers.

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00:00 Moving to New York

01:15 Louis' Current Projects

02:31 Enjoyment of Podcasting

03:11 The Value of the Podcast

04:05 Genesis of the Lewis and Kyle Show

05:04 Transition to Podcasting

06:01 Evolution of the Podcast

07:00 Building Relationships through the Podcast

08:34 Favorite Project and Enjoyment

09:34 Being the Bottleneck in Business

10:44 Ghostwriting Business

11:44 Louis' Writing Career

12:49 Transition to Freelance Writing

13:46 Starting Inbox Ghosts

14:39 Underutilized Image Technology

16:06 AI in Inbox Ghosts and Orbit Metrics

19:48 Exploring New Technologies

20:27 Productizing Image Creation

21:08 Multimodal AI

22:08 Narrowly Confined AI Tasks

23:07 Clear Definition of Tasks

25:09 Journaling and Focus

26:49 Traveling and New York

32:43 Louis' Approach to Travel

34:50 Motivation and Alignment

41:43 Living in Different Places

48:20 The Importance of Freedom and Energy

54:54 The Power of Consistency and Commitment

01:00:45 Creating Systems and Routines

01:08:31 Reflection on the Conversation

01:09:00 Wrap-up and Contact Information

In this conversation, Zlatko Bijelic interviews Suzanne Huber, a freelance digital marketing consultant. They discuss Suzanne's background in digital marketing, her experience working with Shopify brands, and how she balances work and family life. They also explore the power of community and the future of communities in business. Suzanne shares her insights on the impact of courses and the use of AI in business. In this conversation, Suzanne Huber and Zlatko Bijelic discuss the benefits of automating workflows and saving time using AI. They explore the possibilities of creating custom GPTs for marketing and leveraging AI for eBooks and thought leadership. Suzanne shares her experience with building brand awareness through YouTube and providing marketing consulting and mentorship. They also discuss common challenges faced by entrepreneurs and the importance of consistency in achieving success. Suzanne emphasizes the impact of writing and storytelling in making connections and shares her daily writing practice. The conversation concludes with Suzanne sharing where listeners can find her.

• Building relationships and networking are essential in the digital marketing space.

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00:00 Introduction and Background

01:23 Getting Started in Digital Marketing

03:25 Working with Shopify Brands

04:36 Balancing Work and Family Life

08:43 Landing Clients and Building the Business

16:08 The Power of Community

18:24 The Future of Communities

23:41 The Impact of Courses

28:27 Using AI in Business

33:59 Automating Workflows and Saving Time

35:03 Custom GPTs for Marketing

36:15 Using AI for eBooks and Thought Leadership

37:08 Building Brand Awareness with YouTube

38:13 Marketing Consulting and Mentorship

39:08 Common Challenges for Entrepreneurs

40:06 The Importance of Consistency

41:01 Continuity and Steady Flow of Income

41:49 The Impact of Writing and Storytelling

46:47 Sharpening Writing Skills and Consistency

48:23 Daily Writing Practice and Tools

51:31 The Power of Writing and Making Connections

55:27 The Importance of Writing in Business and Personal Life

56:14 Where to Find Suzanne Huber

Angela Hollowell discusses her journey as a creative entrepreneur and the development of Rootful Media. She shares her experience in starting the Honey and Hustle podcast and the importance of building a team for production. Angela also talks about her transition to full-time entrepreneurship and her definition of success. She delves into her involvement in film projects and the different ways to secure funding and distribution for indie films. In this conversation, Zlatko Bijelic and Angela Hollowell discuss various marketing strategies for films, TV shows, and podcasts. They explore the idea of testing different marketing approaches, such as teasing scenes and creating director's cuts. They also discuss the value of sharing income publicly and the importance of authenticity and value in content creation. Additionally, they touch on the potential of podcast advertising for smaller creators and the benefits of in-person podcasting. Overall, the conversation highlights the need for innovative and creative marketing strategies in the entertainment industry.

• Test different marketing strategies to find what works best for your content.

Check out https://www.zlatkobijelic.com 

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00:00 Introduction and Background

02:27 Building Rootful Media

04:19 Starting the Honey and Hustle Podcast

07:13 Team and Production of the Podcast

08:29 Enjoyment of Different Media Components

15:57 Transitioning to Full-Time Creative Entrepreneurship

20:27 Defining Success

26:51 Venturing into Film Projects

29:43 Funding and Distribution for Indie Films

37:17 Testing Different Marketing Strategies

38:15 Packaging and Rollout Strategies

39:09 Teasing Scenes and Director's Cuts

40:09 Creating a Podcast Press Run

41:08 Innovative Marketing Approaches for Films and TV

41:56 Sharing Income Publicly

43:00 The Untapped Potential of Podcast Monetization

44:38 The Importance of Authenticity and Value

45:13 Learning from Artists like Russ and Andrew Schultz

46:10 The Power of Transparency in the Music Industry

47:33 The Value of Niche Podcast Advertising

49:15 The Shift in Social Media Content

52:48 The Nuances of Sharing Income Publicly

54:04 The Dangers of Depending Solely on Facebook Ads

57:29 The Potential of Podcast Advertising for Smaller Creators

58:44 The Benefits of In-Person Podcasting

01:03:22 Creating a Boutique Podcast Studio

01:06:08 Supporting Angela's Projects

01:06:50 Where to Follow Angela Hollowell