This week thinking about what it is that I offer that is different - what is my Brand?

I get requests to work from all over the world - last week Romania on the Black Sea coast, this week Canada. All online (alas) but it made me wonder what it is that is different that I offer? Surely, especially after the put downs I had as a kid, no-one really wants what I have to offer? Well I got over that one many years ago!