Jonathan talks with Sito Luis Salas, the CEO of NNormal, about NNormal founder, Kilian Jornet, and his recent performance at Western States, and they also discuss the NNormal name, its origin story, and its well-defined principles. NNormal is a company we predict you’ll be hearing about more and more in the coming years, and in this conversation, you’ll see why. 

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TOPICS & TIMES:

Shoutout to BLISTER+ Members (1:17)

Mallorca (2:23)

What is NNormal? (3:23)

The Origin Story (4:40)

Kilian Jornet (10:50)

Kilian’s Recent Performance at Western States (15:01)

The Name ‘Nnormal’ (21:11)

NNormal’s Target Audience (22:52)

More on NNormal’s Principles (32:48)

Prototyping & Testing (43:56) 

The Future of Trail Running (49:04)

1% For The Planet (53:52)

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