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What is Open Rate?
How can I measure our email marketing efforts based on no. of people who have opened my emails after I've delivered them? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Open Rate"!
Definition:
Open Rate measures how many people actually opened the emails after I have sent it to them
To see the carousel version, visit my Linkedin Post (link in the description below)!
Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-open-rate-activity-6832968235881766912-VAvC
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By Yee Xuen HongHow can I measure our email marketing efforts based on no. of people who have opened my emails after I've delivered them? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Open Rate"!
Definition:
Open Rate measures how many people actually opened the emails after I have sent it to them
To see the carousel version, visit my Linkedin Post (link in the description below)!
Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-open-rate-activity-6832968235881766912-VAvC