Search engine optimization (SEO) is one of the most popular online marketing strategies for a reason: it's incredibly efficient. Not only is it capable of helping your business achieve better results in a wide variety of areas, it's also relatively inexpensive, and it's scalable—so you can use it no matter what stage of growth you're in.

One of the most important concepts associated with SEO is organic traffic—the number of people visiting your site from search engines. But what exactly is organic traffic, and how does it work in the context of SEO?

What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode?

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