What is culture, really? Is it something you can define, or does it live in the unseen moments of our teams? In this episode of Masters of Comms, we sit down with Shane Hatton—global author, leadership coach, and culture expert—to dive into the heart of workplace culture.

From navigating the “Leadership Dilemma” to creating “team memes” that stick, Shane unpacks the conversations every leader needs to celebrate what matters and challenge what doesn’t. Discover how to make culture explicit, align your teams, and design a workplace where people truly belong.

Shane advised us to read The Moment of Lift, by Melinda Gates.

00:00 Welcome to Masters of Comms

00:37 Meet Shane Hatton

01:39 Defining Culture

04:27 Challenges in Building Culture

07:43 The Importance of Explicit Culture

09:46 Conversations to Foster Engagement

13:55 Using Language to Shape Culture

21:54 Measuring and Tracking Culture

24:49 Final Thoughts and Recommendations

27:50 Conclusion and Farewell