How can I assess the amount of clicks out of the ads platform after my targeted users have seen my ad? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Outbound Clickthrough Rate"!

Definition: Outbound Clickthrough Rate measure how often people who see and clicked on your ad to visit an external destination

To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-outbound-ctr-activity-6875327236673810432-CnQd