In this episode, we interview Matt Springer, a seasoned product marketer with nearly two decades of experience spanning journalism, PR, and marketing leadership.

What you'll learn in this episode:

• The principles of "outside in thinking" and why it’s essential for content marketing.
• How to craft content that resonates by focusing on market needs over internal messaging.
• Techniques for discovering trends and stories that captivate your audience.
• Best practices for collecting and leveraging customer stories to enhance authenticity.
• Ways to foster collaboration and idea exchange through customer advisory boards.

Join us as we explore Matt's unique methodology and his insights into building impactful, customer-centric content strategies!

Text us what you think about this episode!