Read the full article and watch the video here: http://www.internetmarketingninjas.com/blog/google/penguin/when-is-the-next-google-penguin-update-and-why-everyone-cares-jim-ann-show/

Google Penguin Update is Google's way to fight low-quality backlink building practices and encourage website owners to focus on quality.

Jim Boykin and Ann Smarty are discussing why Google Penguin Update is so important, why we are looking forward to it and how to stay away from the trouble

By refreshing Penguin once a year, Google is making webmasters' lives very difficult: Let's discuss what Google Penguin Update means and why website owners are so much looking forward to each one.