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What is PLG? The No BS Introduction to Product Led Growth and a Deep Dive into Acquisition
The No BS introduction to what Product Led Growth (PLG) truly is.
Hosts Amandeep Sandhu and Vivek Sinha draw on their experience at GitHub, MongoDB, Starbucks to present a seriously practical overview of how to actually implement PLG. With practical tips and actual examples, they give an overview of product led, marketing led and sales led acquisition, community led growth and ecosystems.
Following the intro, the dig deeper into Acquisition discuss three different types of acquisition:
1. Product Led Acquisition
2. Marketing Led Acquisition
3. Sales Led Acquisition
They briefly discuss how Community Led Growth and Partnerships & Ecosystems can also function as strategic acquisition engines for a product. Both of these areas will be topics of discussion in future podcasts.
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By isPLGThe No BS introduction to what Product Led Growth (PLG) truly is.
Hosts Amandeep Sandhu and Vivek Sinha draw on their experience at GitHub, MongoDB, Starbucks to present a seriously practical overview of how to actually implement PLG. With practical tips and actual examples, they give an overview of product led, marketing led and sales led acquisition, community led growth and ecosystems.
Following the intro, the dig deeper into Acquisition discuss three different types of acquisition:
1. Product Led Acquisition
2. Marketing Led Acquisition
3. Sales Led Acquisition
They briefly discuss how Community Led Growth and Partnerships & Ecosystems can also function as strategic acquisition engines for a product. Both of these areas will be topics of discussion in future podcasts.